(Chatsworth, CA – July 16, 2010) Sexy Hair opened its doors recently for a warehouse sale to raise money for Look Good … Feel Better (LGFB), an organization that helps cancer patients cope with the side effects of treatment. The two-day event brought in over $15,000 from the sale of Sexy Hair products and $20 haircuts given by a Sexy stylist. All proceeds will go to the nonprofit.
Marketing coordinator Rachel Townsend helps a customer with the Healthy Sexy Hair line.
Sexy Hair initiated a partnership with LGFB in February, sponsoring fundraising projects such as the “America’s Sexiest Stylist” contest (Sexy Hair will donate $1 per stylist nomination) and creating limited-edition cans of select top-selling products and contributing a portion of the proceeds to LGFB. Upcoming fundraisers for the organization include a walkathon and warehouse sales involving Sexy Hair distributors across the country.
Los Angeles customers line up for Sexy Hair sale.
“It was fun to see so many of our employees working the “sales floor” for a great cause,” said Sexy Hair President and CEO Karl-Heinz Pitsch. “I am delighted that we are able to bring the initiative to our business partners across the country, and we already have our first international partner picking up the idea. Caring is Sexy.”
Sexy Hair employees work the sale.
LGFB is a collaboration of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association/National Cosmetology Association. The group provides free instruction in special beauty techniques and complimentary kits containing appropriate beauty products and tools to cancer patients undergoing treatment that affects the way they look.
About Sexy Hair
Sexy Hair’s superior products are favorites of Hollywood’s leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Entourage, FOX News and Dancing with the Stars.
Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, CA, Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the Web site at
www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at
http://www.newsroom.sexyhair.com.
# # #
Corporate News
