Chatsworth, CA. (Feb. 22, 2010) - Sexy Hair is combating lifeless hair with the launch of Big Sexy Hair Powder Play Volumizing & Texturizing Powder. The new product is designed to amp up hair’s volume instantly, building the biggest and sexiest styles with no product feel.

 

Weightless, colorless and odorless, Powder Play (.53 oz; $14.95) is an easy-to-use product that works on every hair type, adding dimension and texture to any style. Once sprinkled, just massage into the scalp. The powder liquefies and dries immediately on contact, absorbing into the hair shaft for instant volume and leaving a matte finish with no residue.

 

“Powder Play gives an instant lift to limp hair that we often see in the summer,” said Sexy Hair’s artistic creative director, Rafe Hardy. “After a day at the beach or a stint at the gym, a sprinkle of Powder Play on dry hair at the roots transforms it from flat to fabulous.”

 

Sexy Hair’s top-quality products are favorites of Hollywood’s leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.

 

Sexy Hair products are favorites of Hollywood’s leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.

 

Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair offers top-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes products in more than 36 countries. For more information on all Sexy Hair products and where to find them, please visit the Web site at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://www.newsroom.sexyhair.com.

 

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