SEXY HAIR INTERNATIONAL CONFERENCE

Chatsworth, Calif. (March 9, 2010) – More than 300 people from 21 countries felt the excitement as Sexy Hair’s talented artistic team kicked off the company’s inspirational Sexy Hair 2010 International Conference in Los Angeles recently, to the tune of the company’s theme song “We Will Rock You.” In true Sexy Hair fashion, the performance was a frenzy of energetic dancers, avant-garde hair, loud rock music and risqué costumes.
 
But the conference was about much more than entertainment. Sexy Hair President and CEO Karl-Heinz Pitsch got down to business, revealing Sexy Hair’s 2009 sales figures, which, with double-digit growth, exceeded expectations in a down economy. Also, Pitsch announced that Creative Artistic Director Rafe Hardy would take over the company’s artistic leadership from the beloved Sexy Hair Founder Michael O’Rourke, Hardy’s mentor and colleague.
 
 
Karl-Heinz Pitsch and Michael O’Rourke

We’ve had an amazing year, and I thank our hardworking team for their diligence, high energy and efforts in pushing the extra mile in what was a very hard year for businesses across the world,” said Pitsch at the conference. “As we shift into 2010, with plans for new and exciting ventures, the future looks brighter than ever.”
 
Sexy Hair’s big plans for 2010 include an increased commitment to education, several new product launches, greater international expansion, and charitable partnerships and campaigns.
 
On stage at the conference, Sexy Hair stylists joined together to welcome Hardy as their new director and bid farewell to longtime mentor and visionary O’Rourke, who delivered a speech addressed to the Sexy Hair team.
 
Painting the Town Red
In honor of the departing O’Rourke, Sexy Hair held a “red” party to cap off the conference where attendees dressed in his signature colors and presented him with an exclusive Sexy Hair Harley Davidson motorcycle.

 
Michael O'Rourke and Rafe Hardy

“I will miss working with this team every day, many of whom have been with Sexy Hair since the inception of the company,” said O’Rourke. “Sexy Hair is in good hands with Rafe, with whom I have worked closely over the last decade and who is an extremely gifted stylist. I am confident in his talent and his loyalty to Sexy Hair.”
 
After O’Rourke’s passionate and moving farewell speech, he was surrounded by a sea of red and black as attendees stood in line waiting for photo ops with him. Adding to the festivities was performance artist Jean Francois, who delighted guests by painting an avant-garde portrait of O’Rourke that will hang in the lobby of Sexy Hair’s corporate office as a reminder of his vision and creativity.


Artist Paints Portrait of Michael O'Rourke

Conference includes Awards Ceremony
Sexy Hair senior management acknowledged their customers and top educators by calling out their accomplishments and bringing them onstage to receive awards. The six categories and winners were:
 
o   International Distribution: Pepko, Latin America
o   National Account Distribution: Salon Innovations
o   Domestic Distribution: Salon Direct
 
o   International Distribution: Friends Distributors, Norway
o   National Accounts Distribution: Ulta
o   Domestic Distribution: Peerless Beauty Supply
 
o   International Distribution: Haium, Finland
o   National Accounts Distribution: Chatters
o   Domestic Distribution: Amico
 
o   International Distribution: Preben, Denmark
o   National Accounts Distribution: JCPenney
o   Domestic Distribution: Malys NW
 
o   International Distribution: Professional Beauty, UK
o   National Accounts Distribution: Regis
o   Domestic Distribution: Aerial Company
 
o   International Distribution: Hairconcepts, Germany
o   National Accounts Distribution: Beauty Brands
o   Domestic Distribution: Salon Direct
 
In addition to the above winners, the following five stylists were recognized for their outstanding service and education contributions:
 
About Sexy Hair
Sexy Hair products are favorites of Hollywood’s leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.
 
Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the Web site at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://www.newsroom.sexyhair.com.
 
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