CHATSWORTH, Calif. – March 29, 2010 – Caring is sexy. That’s why Sexy Hair has formed a partnership with the Personal Care Products Council Foundation to benefit Look Good… Feel Better (LGFB), a national public service program helping patients struggling with the appearance-related challenges of cancer treatment.

 

“Sexy Hair is dedicated to supporting organizations that make people feel better – both inside and out,” said Karl-Heinz Pitsch, Sexy Hair president and CEO. “We are extremely excited to embark on this relationship with ‘Look Good… Feel Better,’ an organization that has made an incredible impact in the life of cancer patients throughout the world. Their work is truly inspirational and Sexy Hair looks forward to helping them continue to make a difference.”

 

As part of the collaboration, Sexy Hair will debut a special Look Good…Feel Better edition can of Spray & Play, the company’s number one selling hairspray, available in salons during June and July. Additionally, this fall, in honor of Breast Cancer Awareness Month, Sexy Hair will create limited edition pink cans of Spray & Play, Spray & Play Harder, Root Pump and Root Pump Plus. Five percent of the net proceeds from each special bottle sold from both promotions will be donated to Look Good…Feel Better. The donations will help Look Good…Feel Better provide support for women, teens and men coping with cancer.

 

“Over the past 20 years we have provided vital support to nearly 700,000 cancer survivors,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good… Feel Better program. “We are pleased to partner with Sexy Hair, a respected leader in the professional beauty industry, to increase awareness of our program and also raise needed funds to support and expand our services. Our partnership is a wonderful opportunity to reach the many thousands of customers and beauty professionals that Sexy Hair touches each day in salons across the country. We look forward to a long and mutually beneficial relationship.”

 

Sexy Hair’s top-quality products are favorites of Hollywood’s leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.

 

 

 

Look Good… Feel Better is collaboration between the Personal Care Products Council

Foundation; the American Cancer Society, one of the nation’s largest voluntary health

Organizations; and the Professional Beauty Association/National Cosmetology Association, the largest association of salon professionals. Visit www.lookgoodfeelbetter.org or call 1-800-395-LOOK to learn more about the program, to find a program in your area, or for information on how to volunteer.

 

Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, Calif., Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the Web site at www.sexyhair.com or call (800) 848-3383. Get the latest Sexy Hair news at http://www.newsroom.sexyhair.com.

 

 

 

The Personal Care Products Council Foundation, the American Cancer Society, Inc. and the Professional Beauty Association ?National Cosmetology Association do not endorse any specific products and/or services.

 

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