2009 Healthy Sexy Hair

Sexy Hair Concepts presents Healthy Sexy Hair, the first-ever, soy-based hair care line in the professional beauty industry. As an essential element in Asian culture and tradition, the soybean has been a primary nutritious food source since before the 2^nd century BC. Long known for its healing qualities, soy contains proteins, amino acids and lipids that aid in rapid hydration and cell regeneration.

Developed specially for the beauty industry, Healthy Sexy Hair bathes the hair in therapeutic nutrients that pamper, indulge and soothe the mind, body and spirit. Healthy Sexy Hair incorporates two types of soy: 1) An aqueous blend of soy, combining soymilk powder and water that allows the soy proteins to penetrate into and nourish the hair, and 2) Glycine (Soya) Soybean Protein/Hydrolyzed Soy Protein, a soy combination with the highest content of amino acids to deliver maximum strength to hair. Healthy Sexy Hair offers a refreshing beauty experience that allows one to be healthy and feel sexy.

Health Benefits of Soy

Soy foods are low in cholesterol and low in fat.
Soy helps fight against heart disease and osteoporosis
Genistein, an isoflavone found in soy, aids to suppress the growth of some types of cancer cells including breast cancer, prostate cancer, colon cancer and uterine cancer.
Soy helps alleviate or prevent menopause symptoms including hot flashes, fatigue, mood swings and weight gain
Soy increases the body and mind’s energy level.

Beauty Benefits of Soy

Soy bonds amino acids and penetrates strength into hair shaft.
Soy helps prevent hair and scalp dehydration.
Soy contains antioxidants and sun protectors to guard hair from harmful effects of the environment.
Soy is a natural vitamin and offers a healthy alternative for giving body and shine to hair.

Soy Chocolate Milk Shampoo Sulfate-Free: A gentle, sulfate-free formulation that prolongs the life of hair color, Soy Chocolate Milk contains chamomile, nettle and horsetail extract to add shine and smoothness. The shampoo also includes sunscreens to help prevent color fading. Topped off with a lip smacking chocolate milk fragrance, this shampoo is ideal for all hair types - fine to thick. (Suggested Retail Price: $15.95, 13.5 fl oz)
Soy Milk Shampoo & Conditioner Color Safe Formulations: This hair care recipe contains the same powerful soy blends of amino acids and soy proteins to penetrate the hair to prevent damage, add shine and help replace moisture while the added sunscreens inhibit fading.

Shampoo: Panthenol (Pro-Vitamin B) saturates hair to prevent damage and add shine and the Polyquaternium-44 keeps this new formulation gentle as it adds moisture without overloading or weighing hair down.With a refreshing floral-grapefruit fragrance, the SoyMilk Shampoo is ideal for all hair types. (Suggested Retail Price: $11.95, 13.5 fl oz)
Conditioner: Polyquaternium-37 smoothes and seals the hair cuticle to help hold color and increased Panthenol (Pro-Vitamin B) aids in preventing damage while adding shine. SoyMilk Conditioner maintains the same relaxing, soothing Tobacco Flower fragrance. Great for all hair types. (Suggested Retail Price: $14.95, 13.5 fl oz)

Soy Tri-Wheat Leave-In Conditioner and Detangler: Offering nutritious protection, this leave-in conditioner creates soft and tangle-free hair. With an energizing kumquat scent, the soy and tri-wheat combination combats against the harmful effects of the sun and environment while penetrating and replacing proteins to the hair. (Suggested Retail Price: $14.95, 8.5 fl oz)
Soya Want Flat Hair Flat Iron Spray: Soya Want Flat Hair was the FIRST EVER aerosol spray specifically designed to be used with a flat iron. The combination of soy and wheat proteins fuse into the hair as it is being flat ironed for added strength during styling. These proteins protect the hair from the heat of the iron and create intense shine. Containing a kumquat cucumber fragrance, this specialized formula won’t stick to or build up on the iron and can be used for bonded, panels of stick straight, shiny hair or a smooth, sleek finish that break up the flattened panels. Has an energizing Kumquat Cucumber fragrance. (Suggested Retail Price: $14.95, 4.5 oz)
Soy Paste Texture Pomade: With a crisp apple cucumber scent, this non-greasy, soy-based texture pomade delivers a firm, pliable hold while giving ultimate texture, separation and moldability. The unique soy-botanical blend strengthens the hair and keeps it moisturized and conditioned as it is styled. The formula never causes flakiness and is easy to wash out. Use on dry hair to style. (Suggested Retail Price: $15.95, 1.8 oz)
Soya Want Full Hair Firm Hairspray: Featuring a basil nectarine fragrance, Soya Want Full Hair is a very firm holding, 55% VOC hairspray that offers grip and volume without tackiness. The glycine soybean protein protects the hair from the sun and environment while giving it strength and shine. For finishing, spray on dry hair for incredible hold and shine or spray at the roots for extra volume. To use as a working spray, spray on dry hair and use a round brush to set the hair in place. (Suggested Retail Price: $16.95, 9.1 oz)
Soy Renewal Nourishing Styling Treament: Just a small amount of this Styling Treatment provides deep moisture without adding extra weight or leaving behind any oily residue. Made with Soy and Argan Oil, Soy Renewal easily absorbs into wet or dry hair and speeds up drying time. Protects against heat, humidity and enviromental stresses.

Press Kit Items:

Healthy Sexy Hair Soy Renewal

01 June 2009
Calling All Hair Types
(CHATSWORTH Calif.) –Sexy Hair introduces one of its most versatile product ever: Soy Renewal Nourishing Styling Treatment. The latest addition to the Healthy Sexy Hair collection, Soy Renewal is an absolute must-have for all hair types, combining the strengthening benefits of Soy Protein with the reparative properties of Argan Oil to create a superb moisturizing treatment that increases manageability, controls frizz, and protects against environmental stresses. And that’s only half of the story. (more)